Is Video Right For You?

Video has become commonplace on websites. If it’s done right, it’s easy to digest, easy to share and an enjoyable way to introduce customers to your brand.

Should you be using it though? Will it benefit you?

The simplest answer is yes, with a caveat; it has to be worth watching. I’m sure you’ve clicked on a youtube video and given up within seconds. Whether it’s bad sound, dull visuals or the video is just plain boring, bad video is useless – unless you like putting people off what you do.

Good video, on the other hand, can be hugely beneficial. If people are willing to ignore distractions and watch; great. If it gets shared online; fantastic. If it gets across the message you want and retains viewers; perfect.

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Video is one of the easiest ways to communicate what you do. Without having to say a word, you can affect the viewer on a number of levels. The pace, the colour, the sound and the shots all combine to immerse the viewer in an environment where your message sets the tone.

Video doesn’t require effort on the part of the viewer. Text has to be read, and lots of it can put people off, not enough and you may leave out important information. Video allows you to show, not tell, making it an incredibly effective tool for any message.

The only pitfall is, it has to be good. It has to be watchable, enjoyable, sharable. It should tell a story – not a complicated one, just a story, something as simple as a person uses X product to make life a little easier.

If you can achieve that, you’ll have the viewers attention, and a potential customer.

Over the next few weeks I’ll be posting guides on how to get the most from video content. If you have any questions, or anything you’d like to see covered, just let me know.

 – James

What I’ll be covering:

What kind of video?

Should you appear in it?

Choosing a video producer

Planning with the producer

Making it interesting

How should it look?

Tips for making it yourself

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